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While many businesses and organizations have gone digital with their promotions, some are returning to printing. One popular print promotion that people are re-embracing is that of the tri-fold brochure. Tri-fold brochures have a variety of great features and are desirable for many reasons:

• They can fit a lot of information on one sheet
• They fit in a standard #10 envelope
• They don't take up much space on a desk or counter
• They are easy to hand out

Designing your brochure:

It is possible to create a tri-fold design right on your home computer using document editing software. Some people prefer to work with a professional printer to get the most of their design. If you work with a printer, be sure to send them any photos that you would like to use. For those who design their own brochures, there is a standard pattern that most brochures follow for maximum effectiveness:

Front panel: This is the panel that folds over the front of the brochure. It should be visually appealing, perhaps with a photo and your promotion's title, logo, and tag line.

Back panel: This is where you put your contact information and website address. If you have room, you can also put your physical address.

Inside front panel: Mention what the promotion is about and what your company or organization does. Keep it brief.

Inside Spread: This is where you give the details of what the promotion is about. It is a good place to list events and products with details. The inside should make the reader want to visit the event or make a purchase.

Design tip:

The front of your design should be short and readable. It's where you make your first impression. Make sure your information stays within each panel so that when it is folded, nothing is near the creases. The inside should be full of information and well organized for easy reading. If your design, either front or back, is too cluttered, people may not read it no matter how useful the information is.

Printing your brochure:

Once you have your brochure designed, either by yourself or someone else, next you'll want to print it. If you didn't use a printing service to design your brochure, you might want to use one for the actual printing. They will help you choose paper and let you know of any potential problem your design might have before printing. They will offer a variety of textures and colors to make your brochure look professional.

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