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Flyers can be a good marketing tool for your business. You can use them to advertise a special sale or event, offer discounts or coupons, or simply keep your business on everyone's mind. Before you head to a flyer printing service to have flyers made, take some time to consider what it is you want to accomplish with them. Here are some tips to help you get the most out of your flyers.

Stand-Out Design

The most important thing you can do for your flyers is to make sure the design stands out. Create a headline that will entice people to read the rest of the pamphlet and use a large font in a color that draws attention. This does not mean that you need to have a lot of pictures and text on it because you do not want it to be crowded. You want to keep it clean and easy to read. 

Offer Something

Regardless of why you are creating the flyers, you should offer something to people on it. Even if you are merely trying to keep your business on everyone's mind, you should give them some type of discount if they come in with the flyer in hand. Keep in mind that if you are trying to bring in new customers, you will need to offer them something they can't refuse. While you may not want to give a big discount and cut into your profits, it is just to get them in the door. If you have a good product and good customer service, people will be back and then they will be paying full price.

Explain Benefits

Be sure to have a box or block section on the flyer that explains the benefits of going with your product or service. It is not enough to state that yours is the best. Tell them why yours is the best. While you can list all the generic benefits, be sure to explain how yours stand out from everyone else.

Once you have the flyers printed and in your hand, go door to door, placing them in between the screen and the door. Do not just hand them out at strip malls or put them on windshields as they will just get tossed away. They are more likely to be seen and read if they are at someone's home. The other alternative is to mail them. However, you can save money on postage if you let an employee take them door to door.